![]() ![]() The name of their loyalty program, “ Obus Travel Club'' further shows that this brand is all about exploring and pushing boundaries. These recommendations provide an elevated experience by demonstrating an understanding of each customer’s purchase habits and preferred products.Ī post shared by Obus | 285 High St, Northcote #obusontour from its clothing designs inspired by travel destinations to its social media marketing instills a sense of wanderlust in its customers. Sephora’s use of personalized recommendations further helps set it apart. Sephora’s personalized product recommendations. This clear distinction between the lower and upper tiers provides an extra layer of exclusivity, making VIB Rouge that much more valuable of a status to achieve. On top of the exclusive products, VIB Rouge members are also given access to several experiential rewards that are not available to members of the basic Beauty Insider program. Oozing luxury at every turn, the Beauty Insider program demonstrates a strong alignment between the brand, its products, and the customer, offering exclusive products to its best shoppers with an emphasis on quality and presentation. It shouldn’t come as a surprise that Sephora ranks as one of the best tiered programs out there. So without further ado, let’s see what a perfect VIP program looks like! Sephora's Beauty Insider ![]() As you consider the benefits of tiered programs for your brand, we’ve scoured the web for seven of the best VIP programs for you to explore and learn from. Whether they exist online or offline, brands from many different industries are taking the time to invest in building the perfect VIP program. This is because they drive both acquisition and retention results by making their best customers feel special. ![]() As rewards marketing continues to gain prominence, more companies are taking advantage of VIP programs. Tiered programs are becoming an increasingly effective tool for encouraging customer engagement and participation. ![]()
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